Social Media - Waterford Kettering Athletics

After a discussion with our Athletic Director (AD), I began creating graphics to highlight wins and key stats of our athletic programs, both “Kettering” and “Waterford United” teams. It was my goal to create a strong and recognizable brand system that allowed the outcome of each game to speak for itself. While most of the graphics have similar elements, I worked to ensure the graphics for each sport varied enough to be easily connected to that specific sport.

Additionally, when student-athletes and teams would set new records or reach impressive milestones, I created graphics to feature and commemorate their achievements. All photographs of student-athletes were provided by administration, coaches, or approved media personnel.